Services
User Research
Product Design
Design System
Agency
Null Object
Client
Celltrion
Providing digital expertise for Celltrion, Asia’s largest pharmaceutical company.
DiaTrust COVID-19 is an COVID-19 rapid antigen at-home testing kit manufactured by Celltrion, one of the largest biopharmaceutical company in Asia.
We were tasked to define a design system, delivering on the brand promise of “vitalization” and “safety”.
From User-testing, brand identity, visual language to prototyping. We created an immersive experience that reduces complexity to move users ultimately to the purchase funnel. Today it is one of the best selling COVID-19 HomeKits, with over 9000 reviews on Amazon.
Samples below only showcasing some highlights of the work. For full case study please contact me.
